A complete reference for HR Directors, Finance leads, and board sponsors. Financial savings, cultural outcomes, employer brand impact, and talent attraction. Every claim sourced.
PRC is not a platform, a wellbeing app, or a coaching programme. It is a structured email sequence that identifies the automatic patterns reducing a person's output, builds replacements, and installs those replacements until they run without effort. No sessions. No disclosure. No clinical record. No IT integration required.
Every quarter a pattern runs unchecked, the gap between what a person is capable of and what they are producing widens. The people around them absorb the drag. The decisions they are not making, the conversations they are not having — that cost is already on your books. It is just not on a line item you can see yet.
Lost output: PRC illustrative calculation on IPPR, 2024 presenteeism basis · SSP: DWP, Economic Analysis (effective April 2026) · Replacement cost: Oxford Economics and Unum, 2014
PRC produces financial return across five categories. Each is independently calculable using your own payroll data. The figures below use a 250-employee organisation with 10% of the workforce carrying an active pattern as the worked example.
All figures illustrative. Presenteeism basis: IPPR, 2024 · Replacement cost: Oxford Economics and Unum, 2014 · SSP: DWP, Economic Analysis · Employer-brand saving: LinkedIn Talent Solutions, 2024 (publisher-stated, to confirm)
Financial savings are quantifiable. Cultural change is not — but it is real, it compounds over time, and it produces outcomes that show up in retention data, engagement scores, and the quality of decisions made under pressure. These are the mechanisms.
Employer brand is now a pre-application filter. Candidates evaluate company culture before they apply, before they look at salary, and — in many cases — before they look at the job description. An organisation that demonstrably invests in the people other companies write off appears differently in that pre-application scan than one that does not.
The mechanism: PRC does not appear in a marketing brochure. It appears when a current employee is asked — in a Glassdoor review, an interview conversation, or an offboarding survey — what the organisation does differently. The answer "they have a completely private performance protocol that HR cannot access" is a specific, credible, memorable signal. It is the opposite of a wellness platform nobody uses. It is provision that actually reached them.
"I joined because three people in my network mentioned something they could not say much about — that the company had provided something private that worked. That specificity mattered more than any benefits package."
The question is not whether a non-toxic, high-trust culture attracts talent. The data on that is unambiguous. The question is whether PRC contributes to that culture in a way that is visible to potential hires. It does — through four distinct mechanisms.
Employer-brand statistics: Glassdoor, 2025, LinkedIn Talent Solutions, 2024, JobScore, 2025 · Gen Z workforce proportion: UK Labour Force Survey, 2025 · publisher-stated figures, to confirm
One number. No seat caps. No rationing. Anyone in the workforce can enrol privately at any time. Priced alongside the EAP and wellbeing platform in a single annual budget line.
Every tier includes: full 90-day protocol · 56 inputs · 14 worksheets · PRC Index at Days 1/30/60/90 · anonymity architecture · aggregate quarterly reporting · direct access to Jon Cull · no IT integration · disclosures and clinical off-ramp defined
Compared to EAP: Your EAP budget is committed and it earns its place — for the 10%+ who self-refer, it does exactly what it is designed to do. But the format only reaches the people who put their hand up. The 90% it structurally excludes is the same 90% now generating day-one SSP liability on your payroll, so it cannot reduce that exposure. PRC is delivered to every employee, which is what lets it work on the liability the EAP cannot touch.
Each source below is cited in gold beside the claim it supports. Primary sources are linked to the original work. The employer-brand figures are stated by their publishers and are marked for verification — confirm each against its named source before relying on it in a pitch.
For organisations ready to address the performance gap no other product reaches.